If you're contemplating getting a website or redeveloping an existing site, you're probably trying to justify it to yourself. After all, it's usually not an inexpensive proposition. You're going to put some serious cash on the table. For what?
There are a lot of business owners who invest in a website because they feel they need one. "It's expected that a modern business will have one". This is true, so if you're going to have one, then you should really be asking yourself how you're going to make it "work".
A "working" website is one that converts site visitors into leads. It doesn't matter if 100 people arrive as a result of person-to-person networking or from Google, as long as the site converts.* Conversion of visitors to leads is pretty much the only important metric that matters to the health of your website. A site with a 1% conversion rate needs 5 times as many visitors to achieve the same results as one with a 5% conversion rate.
Business owners need to ask questions based on lead generation. Questions like:
- How are we going to get new visitors to our website?
- How is our new/redeveloped site going to convert visitors into leads?
- What content do we need to have on the site to help us achieve that goal?
- What processes do we need to have in place to convert leads into sales?
- How will we track our results? How will we change if we don't get the results we'd hoped for?