Richard Branson's advice on how to market your business cheaply is currently making the rounds on social media. It's great advice. My distillation:
1) Know your core values - the reason why you do what you do - and communicate them.
2) As an entrepreneur or business owner, you should be the one driving - and be the face of - your company's marketing.
3) Use social media to engage with your customers in an authentic and fun way and listen to feedback to understand how you can do things better.
4) Enjoy what you do and share that enthusiasm.
Wonderful advice. Very inspirational. I am momentarily uplifted.
I would add some items to Sir Richard's list. My suggestions are:
- Improve your communication skills. All of them. Practice speaking in groups. Enhance your writing ability. Focus on listening and understanding. Richard Branson would not have been effective if he were not a good communicator. He was a poor student academically and has dyslexia but has a great ability to connect with people. The ability to connect with others in a variety of contexts is a must for entrepreneurs.
- Be creative. We are all born creative beings. Our innate creativity often becomes suppressed by our parents, peers, educational system and sadly, by our own selves. Embrace creativity and open your mind to new perspectives. When you limit your thinking, you limit your growth.
- Persist. We may not have the resources or the natural talent or the charisma of Sir Richard, but we can choose to persist. If you truly believe that what you're doing is reflective of your core values and you want to make your own personal dream come true, then persist.
- Accept that you can't (or shouldn't) do everything. Branson didn't build his business empire on his own. He has had help all along the way. His mother re-mortgaged the family home to pay for unpaid taxes and fines that Sir Richard's record company racked up in 1971. Even though Branson is a visionary, there are many other people who have contributed to his current success.
Building a team of people you can rely on for your business is crucial to your success. Chances are you can't do everything well. Focus on what you're good at and let your team help you with the rest.
Everyone knows the path of entrepreneurship is not easy. It's a special person who chooses this path. It's great to be uplifted by the many great thinkers of our time, but when reality strikes, it's you who is going to have to put in the countless hours of work to make your dream come true.