I've probably said this before, but since I keep seeing people making this mistake, I'll say it again.
Your business should not have a personal profile on Facebook. It should have a business profile - more commonly referred to as a "page".
How can you tell?
If you get a request to be a "friend" of a business, then that business has a personal profile.
If you get a request to "like" a business, then the business has a page.
Why should you care?
Here are the benefits of business page vs. a personal profile:
- Pages can be accessed by anyone online. You have to be logged into Facebook to see a personal profile.
- Pages are indexed by search engines. Personal profiles may not be depending on privacy settings.
- Pages allow administrators to invite people to "like" them in bulk.
- Pages have discussion boards.
- Pages can be promoted through Facebook ads.
- Pages can have multiple administrators.
- Pages can use Facebook Applications.
- Pages can have customized with HTML landing pages that better showcase the brand.
- Pages have metrics to help you measure how effective your marketing campaign is.
And just in case that wasn't enough...
- Using a personal profile for a business violates Facebook's Terms of Service (TOS). Why would you want the potential risk of having all your hard work building relationships thrown out?
- You can't integrate your Facebook personal profile with your website. Want a like button? Get a page.
It's so easy to create a page and there are so many advantages to doing so that it's hard to understand why business owners don't think to do it.
I guess it comes down to the old DK or DE again - Deficiency of Knowledge or Deficiency of Execution.
So, now that you know, there's no excuse for YOUR business. Wishing you success online!