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Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


A Month of Online Marketing Tips

Mark Kawabe - Friday, January 12, 2018

Happy 2018!

Yes, I know, we're almost half way through the month, but I'd still like to wish you a happy, healthy, safe and prosperous 2018!

In my social media streams, I've been posting tips to help make it easier for you to create, distribute and distribute your content online, and measure how you content is being consumed. This blog post is really a synopsis of our social media posts to date for the past couple of weeks.

Why am I doing this? A few reasons.

  1. It's possible you you may not be following any of our social media streams.
  2. Even if you're following, you may not have read anything.
  3. This blog article plays into the theme of today's social media postings.

So, there you have it. Without further ado, here are our tips for the month - so far. I hope you enjoy! If you did, please feel free to comment, like or share!

  • Did you know: for videos, a "view" on YouTube means the video played 30 seconds or longer. A video on AUTOPLAY on Facebook for 3 seconds is counted as a "view". Video view counts are often higher on FB than YouTube. Go figure. Dig deeper to measure engagement.
  • Video views on FB tend to peak within 24~72 hours as the video disappears from newsfeeds unless it's viral content. On YouTube you have more potential for long-term views (i.e. years). Both YT and FB videos are indexed by search engines, but YT videos seem to rank better IMO.
  • Whether you blog, vlog, send bulk email, or do any other form of online marketing, do it regularly. Create content your audience will like and then get it out there. Your online marketing activities should be as regular and necessary as breathing.
  • Weekends are a time to relax, recharge, and . . . WTF! Entrepreneurs are supposed to be living their passion and changing the world! Go forth and rock your online marketing today! BTW, you know you can schedule your posts, so it looks like you're online, right? ;)
  • A challenge of automating online marketing is the potential to develop a "set it and forget it" mindset. Inattention can lead to missed opportunities to respond and engage, defeating the purpose of your marketing. Engagement leads to results, and you can't automate that :)
  • How's that body of work coming along? With an archive of content, you can cross-reference your previous work. Mention it in your videos. Link back to it in your blog. Your "old" content is still new to millions of people. Long-tail content FTW!
  • If people don't miss your content, you have a problem. A VALUE problem. When your audience sees your content as valuable, they will miss it. Whatever your post frequency, provide VALUE.
  • Upping the frequency of your online marketing activity will never make up for weak content. If you're going to blog / vlog / pin / tweet / post every day, or many times a day, you'd better be delivering content your target audience finds valuable.
  • A helpful content development tip from my friend Carrie. When looking for topics of interest to your target audience, do some R&D. Research & Development? No. Rob and Duplicate ;) Unique topics are hard to find. YOUR perspective & added value is what your audience wants.
  • Work smarter, not harder. Find ways to atomize your content. One piece of content can be used on multiple platforms and spawn multiple "sound bites". Video gives you the most opportunities, but even a blog post can give you two or three solid bits for tweets and follow up posts.
What do you think? Did you learn something new? Did you like what you read? Is it all old hat? Do you have any questions? Please leave a comment and let me know!
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