Get a Domain Name

There is no excuse for a company with a website to not have a proper domain name. Registering a domain name shows you understand the internet, are a savvy, modern company with the resources to do things right. Nothing says "I'm a really small business that's barely getting by." better than using a free website hosting service like Geocities or Angelfire.

What should you look for in a domain name? Simplicity and Relevancy. Look at names like "Yahoo" or "Amazon". Easy names to remember and pass along by word of mouth are good choices. Now, keep in mind that Yahoo and Amazon have the dollars to pound their brands into your brain.

If you can't get simple, try to keep it relevant. You'll notice our domain name is relatively long - 17 characters plus the www and com. However, it's our company name AND it says what we're all about, so we're happy with it. There is a time-management company in Toronto with the great domain of getmoredone.com. It's relatively short, memorable and relevant to their business.

There are of course, bad domain names to be had as well. The worst are those that can't be easily spelt or passed along by word of mouth. A commonly mis-spelt word online is "graphics". There are many domains that have the following variations in them:

• grafix
• grafics
• graphix

When someone gives you a domain name of www.xyzgraphics.com, how do you know which way graphics is spelled? Most people try the correct spelling first. If possible, keep the spelling in your domain names correct. Or, if they're available, register as many different variations of your domain name with mis-spellings.

We charge $30.00 in Canadian funds per year to register a .com, .net or .org domain. If you'd like a .ca domain, they're $40.00 Cdn for a year.

Click here to register a domain online, or click here to find out more about the next requirement for website development.

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