Google Algorithm Change - My Perspective
Who cares?
Yes, you heard me right - who cares?
The people who care are the ones who are very reliant on search engine rankings to create awareness for their organization.
I would characterize this situation as an OVER-RELIANCE on search engine rankings.
Here's why.
I'll pick on my own site for a minute - www.TheWebForBusiness.com.
I personally don't really care how many people find the site in the search engines. Why? Because it is not my primary marketing tool. I have relied on the "old-fashioned" methods of getting the word out. I focus on word-of-mouth and personal networking. It has kept me busy enough over the years and when I need more work, it arrives.
I also have a moderately-sized e-mail database so direct, targeted e-mail works for me as well.
The site is currently #21 in Google for "website design niagara", #20 for "niagara website design" (or #11 if you count the businessniagara.ca directory) and #1 under "niagara internet marketing". It's also #8 under "niagara seo" and #4 under the longer version.
I'm putting these stats here so I can go back in a future blog post and see how these have changed based on Google's algorithm change.
Why don't I sweat the algorithm change? Because in the big picture, my brand - the story I tell and people tend to believe - is fairly strong. People know who I am and I get referred a lot.
Now, this devil-may-care approach may not work for everyone. I have clients who are deeply concerned about their search engine positions. I'm still not stressed about Google's change - because the sites that have been around for a while at the top of the heap are probably still going to be there when the dust settles. There's always a chance that some of our client's sites will even improve their rankings when it's all over. One never really knows, does one...
The point is - if you've done your homework over the past several years you probably won't have much of a problem. What do I mean by homework?
Yes, you heard me right - who cares?
The people who care are the ones who are very reliant on search engine rankings to create awareness for their organization.
I would characterize this situation as an OVER-RELIANCE on search engine rankings.
Here's why.
I'll pick on my own site for a minute - www.TheWebForBusiness.com.
I personally don't really care how many people find the site in the search engines. Why? Because it is not my primary marketing tool. I have relied on the "old-fashioned" methods of getting the word out. I focus on word-of-mouth and personal networking. It has kept me busy enough over the years and when I need more work, it arrives.
I also have a moderately-sized e-mail database so direct, targeted e-mail works for me as well.
The site is currently #21 in Google for "website design niagara", #20 for "niagara website design" (or #11 if you count the businessniagara.ca directory) and #1 under "niagara internet marketing". It's also #8 under "niagara seo" and #4 under the longer version.
I'm putting these stats here so I can go back in a future blog post and see how these have changed based on Google's algorithm change.
Why don't I sweat the algorithm change? Because in the big picture, my brand - the story I tell and people tend to believe - is fairly strong. People know who I am and I get referred a lot.
Now, this devil-may-care approach may not work for everyone. I have clients who are deeply concerned about their search engine positions. I'm still not stressed about Google's change - because the sites that have been around for a while at the top of the heap are probably still going to be there when the dust settles. There's always a chance that some of our client's sites will even improve their rankings when it's all over. One never really knows, does one...
The point is - if you've done your homework over the past several years you probably won't have much of a problem. What do I mean by homework?
- creating quality content for VISITORS to your site instead of merely creating spider-bait
- working on getting inbound links from quality resources instead of link-farms
- keeping your site up to newer technical standards to make it as search-engine-friendly as possible
Labels: #1 in Google, google algorithm change, internet marketing, niagara SEO, online marketing, search engine marketing, search engine optimization, search engine positioning
posted by Mark Kawabe at
1:53 PM
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