Internet Marketing During a Recession
Possibly nothing - if you were doing everything "right" in the first place.
If you're not doing it "right", this is a great time to make a change for the better.
If you're not getting results online, I have a suggestion or two.
- Make an inventory of all your online activities. This includes your website, e-mail communications, blog, Facebook, MySpace, LinkedIn etc.
- Take a fresh look at everything you do online from a PROSPECT'S point of view. Consider a prospect only knows about you what they see online.
- Ask yourself whether the image your prospects see of you online is what you want them to see and more importantly, whether that image is one that shows integrity or value and is trustworthy.
- If there's work to be done (and there ALWAYS is - this is the secret...), get to it.
There is no better time to begin improving your online image than today.
If you wanted to, you could have a new blog post (or even a new blog) inside 15 minutes. Inside one hour you could have a blog and several blog posts set to roll automatically every day or so.
In less time than you'd spend watching television tonight, you could make a good start on improving how your prospects feel about you online. Those efforts will pay off with more customers.
My statements are based on a couple of assumptions:
- You have something of value to offer clients.
- You care enough about your business to take the time to do this.
- You can powerfully communicate the benefits of your offer to your prospects.
- You know what you're doing.
If you need help with #4, you should come to our seminar on internet marketing during a recession.
The best time to plant a tree was 20 years ago - or now.
Time's ticking . . .
Labels: internet marketing, marketing during a recession, recession

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