How do you communicate passion?
Superlatives, lots of exclamation marks, big promises in huge text, all-caps and the like might have worked at one time but today's prospective clients will see through that in a jiffy.
Your marketing message is just that - a message - a story you tell the people who don't know you yet. You're communicating your potential to help them. Does it matter how you do this? Of course.
More important though is the story you "tell" your clients through your actions. It's all fine and good to say you're the best, but if you can't back up your claims, you'll be found out and dumped in due course.
The better way to communicate passion is to have your clients do that for you. They'll only do it when you've delighted them. Make them WANT to tell others how great you really are and let their passion speak for you.
This is why I'm so keen on testimonials. We just launched a major website revision for Island 10 Fishing Lodge and an important part of the site were the video and written testimonials. All I did was ask clients to tell me about their experience at Island 10 and they said such nice things about the place the owner blushed when he saw the footage.
If you're looking for an edge in your marketing, look to your customers first. If you're delighting them, they'll be happy to evangelize about you. If they're not, perhaps you'll want to consider fixing what's broken.
Your marketing message is just that - a message - a story you tell the people who don't know you yet. You're communicating your potential to help them. Does it matter how you do this? Of course.
More important though is the story you "tell" your clients through your actions. It's all fine and good to say you're the best, but if you can't back up your claims, you'll be found out and dumped in due course.
The better way to communicate passion is to have your clients do that for you. They'll only do it when you've delighted them. Make them WANT to tell others how great you really are and let their passion speak for you.
This is why I'm so keen on testimonials. We just launched a major website revision for Island 10 Fishing Lodge and an important part of the site were the video and written testimonials. All I did was ask clients to tell me about their experience at Island 10 and they said such nice things about the place the owner blushed when he saw the footage.
If you're looking for an edge in your marketing, look to your customers first. If you're delighting them, they'll be happy to evangelize about you. If they're not, perhaps you'll want to consider fixing what's broken.
Labels: better marketing, communicating passion, improve communication, internet marketing, island 10 fishing lodge, online video, passion, testimonials
posted by Mark Kawabe at
7:07 AM
0 Comments:
Post a Comment
<< Home