An Overture Introduction

If you want to drive targeted traffic to your website, then you should seriously consider getting a listing with Overture.com. This directory allows you to bid on a position for a specified keyword and you only pay for actual visits to your website. Here's how it works.

Let's say you sell thermometers. If you do a search for thermometers on Overture.com, you will be presented with a list of websites, each of which has bid for their position. As of June 21, 2002, a bid of $0.53 U.S. secured the number one position. So, if you wanted to be number one in Overture.com for that search term, all you need to do is outbid the top ranked site.

Getting the number one listing is only good if you get qualified visitors coming to your site. Here are the basic guidelines to help you reach those people.

Titles and Descriptions

The title and description of your website are under your control with Overture.com. When you bid for a listing, you can specify what information people see about your website. This feature is very beneficial for companies to further qualify the visitors they get. If your company can only sell thermometers in a particular market (i.e. Canada) you can specify this in your site description. So, while you may have the number one position under <thermometer>, your description lets potential customers know that you can only sell in Canada. Here's an example.

"Top-quality thermometers for commercial and home use at wholesale prices - serving the Canadian market since 1990."

This description will encourage Canadians looking for thermometers or people wanting to send thermometers to Canada to visit your website and let everyone else know that they should deal with another company.

Select Appropriate Keywords to Bid On

Think of all the different keywords that your target audience might use to look up your product or service as well as related topics. For example, if you sell magnetic shoe insoles (remember last month's article?), you might consider bidding on keywords and phrases like <foot pain>, <shoes>, <golf shoes> or <footwear>, to name a few.

Provide Relevant Content

If you bid on a keyword, then your site must have some content relevant to that keyword. If it doesn't, the kind editors at Overture.com will not list your site under that keyword. Of course, it doesn't make sense to attract people to your site with a keyword that doesn't relate to your business anyway. Visitors will just be frustrated and probably not do business with a company which uses deception to generate traffic.

Overture.com can be a very useful way to drive qualified traffic to your website. Bidding on appropriate keywords and using titles and descriptions will further qualify your audience and increase the effectiveness of your listing. For as little as a $0.05 per visitor, you can really heat up sales on your website!

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