|
|
The Lowly Hyperlink - An indispensable toolMost of us are familiar with the hyperlink (link for short). Usually it is blue, underlined text that, when clicked on, sends us to another webpage. Links are one of the things that make the World Wide Web so popular. And the number of links aimed at your website also tells the search engines how popular and relevant your website is. This is an important marketing tool you can not afford to ignore. The number of links to a site is a measure of the relevancy of the site to a certain topic. After all, if there are thousands of links pointing to a particular website, must be relevant. Search engines display their results starting with websites that are deemed to be the most relevant to the key words used in the search. There may be thousands of websites that are relevant to a particular key word or phrase and link popularity is often the deciding factor in determining the ranking of websites. A site with 100 links to it will almost always be ranked higher than a similar website with 10. Setting up links to your website is not difficult but takes time and effort to contact other companies. Ideally, you should have links from companies offering a complementary products or services. Links to customer websites and industry directories are also good. Most companies will want a reciprocal link back to their website, so offer it at first contact, noting that reciprocal links benefit both companies in the long run. Of course, you have to continue to make sure the links you provide remain valid. People hate clinking on a link only to find that it doesn't work, so have someone check all those links regularly. At the beginning, your website may have only one or two other websites linking to it but with a steady effort over time, you can increase that number links to hundreds or even thousands. It has been done. Setting up a link to another website takes about five minutes for someone who knows HTML programming. By investing a little time to set up reciprocal links, you will benefit with higher search engine rankings over the long term. If your website makes it into the top10 results for a particular search, you will likely get more visitors to your website and consequently, more business. Get busy, get linked. Internet
Marketing | Website
Development | Web
Hosting | Portfolio Contact The Web For Business.com at the following co-ordinates: 4 Conroy
Crescent, Thorold, Ontario L2V 4R3
|
|
