The Importance of the Written Word

The importance of the written word

E-mail is the common denominator on the Internet. Everyone with Internet access has e-mail, so it should be no surprise that using e-mail effectively is one way a business can succeed on the Internet. But you must pay attention to how your message is conveyed. It should be treated just like all of your other correspondence - professionally.

Not all of us are born writers. Heck, some of us are terrible writers. Our grammar is terrible, our spelling atrocious and darn it all, we can't type fast enough either. However, while speed is nice, it is crucial that the spelling and grammar in our e-mail messages is correct. Without attention to the details, the whole of the message will surely suffer and may even be lost altogether.

The Internet is an impersonal medium and e-mail is often the only interaction between companies. With e-mail, we are limited to just words, -- and the written word can never replace the dynamics of a face-to-face conversation -- so those words must provide a good impression of you and your business. Spelling and grammatical errors indicate a lack of thoroughness, professionalism and courtesy that can erode a company's image to the point where a potential customer is lost. Eliminating errors from your e-mail correspondence maintains the polished, professional image you've worked so hard to develop.

Your website is not selling a product or service. It is selling an image -- your image. Everything about your site should be designed to promote and enhance your image. Your e-mail has to do so as well. Proper spelling and grammar may seem unimportant, but details, tiny little details, often prove to be the most important.

Remember "For the want of a nail the battle was lost."

Contact The Web For Business.com at the following co-ordinates:

4 Conroy Crescent, Thorold, Ontario L2V 4R3
Tel: 905-227-6667
Fax: 905-227-6668
Contact Us

Developers of The Niagara Guide Network

Stay Updated!

We periodically write informative articles and collect them together into a newsletter. About every quarter this mailing goes out to subscribers. We'd like it if you subscribed. There's no obligation, we don't share your information with other people and every e-mail has information on how to unsubscribe.