What we do

We help companies generate leads online.

From Our Blog

Useful Information From Around the Web

Stormy Seas

Marketing in Stormy Seas

June 14, 2016

Online discourse is getting more polarized and politicized. What's a marketer to do in this environment? Here are some ideas on how to avoid online pitfalls.

read more
Mobile Erosion

Mobile Erosion

January 6, 2016

The rise of mobile could mean your website's effectiveness is steadily eroding underneath your feet. Unfortunately, you may not have noticed it yet.

read more
Questions to ask about your website

Always Asking Questions

January 4, 2015

I know curiosity killed the cat, but if you're not being curious about some vital website statistics, you could be missing some major opportunities for business growth.

read more
Almost overnight, the Internet's gone from a technical wonder to a business must.
Bill Schrader

About us

We've been helping companies get their act together online since 1997.

Be Useful

Online? Be Useful!

It sounds simple: be useful. These two words summarize our approach. To be successful online, it is first necessary to be useful. If you want to stand out, be useful. If you want to get likes, shares and follows, be useful.

Our role is to help you tell your story. If you can't think of what to say, we'll help you with that. If you don't know how to present it, we'll help you with that. And if you need help getting people to pay attention to your story, we'll help you with that.

Inbound Marketing Rules

By focusing on creating great content (which we define as useful), we help you earn the attention of qualified prospects. Over time your helpfulness will pay off with more leads, sales and referrals.

Does this sound like work?

Getting people to trust you online takes work. If you want to earn credibility, you need to share your knowledge. By sharing, you demonstrate your expertise and convince people you're worth calling.

If you're looking for an effective website, you have to be useful while telling your story.
Telling your story and being useful is how you get leads.